https://www.devonesprague.com/home-original daily 0.75 2021-05-17 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607103071543-TZI688NV0Q8ETFIPQW9K/Home3.png Home Original - “A user interface is like a joke. If you have to explain it, it’s not that good.” -Martin LeBlanc https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607995476186-XNJOI18ADXALVXUHMJ9L/1.png Home Original - Hello, i’m Devon. I am passionate about creating seamless user experiences using an approach that is both empathetic and thoughtful. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1616153266660-BW0AW7M85Z5N7F9SOMI3/Home+6.png Home Original - Fixing Bad UX In this mini project, I examined a problem I have with a credit card mobile website I use and offered two simple solutions. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1616153235436-XI56NX1026Y70ZIFHAZZ/Home+5+.png Home Original - Google travel app In this case study, I researched the needs of travelers as they plan and execute their travel journeys and designed an app to make this process easier. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607981205201-L09XY9L7ZKT7N7MT1QV4/1.png Home Original https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1614707069229-X9S47J7PYCC7IOG7S87R/image.jpg Home Original https://www.devonesprague.com/about daily 0.75 2022-08-04 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1633454532296-BZXSH3RDY4GLZGV2FRB6/IMG_3540.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1620756694158-ZCVJ1YCRBYBV972FM0RV/IMG_3549.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1613580351004-XTNYE3IJCZTICE8W93V2/2.png About - A little bit about me… Hi, I’m Devon. I am a motivated and creative UX Researcher and Designer with over 10 years experience in customer service. Given the opportunity to reassess my career goals in 2020, I decided to combine what I loved most about my previous career track - helping people - and my passion for visually pleasing designs by retraining myself in the UX discipline through Udacity’s UX Nanodegree program. Throughout my career, I have been a tireless advocate for the end user - always deeply empathizing with their challenges and struggles. I am beyond excited to bring my fresh perspective and enthusiasm for continuous learning and intuitive designs to the UX world! When I’m not honing my UX skills, you can find me curled up with a good book, trying out a new cookie recipe, or watching the latest Netflix series with my Cavalier King Charles Spaniel, Barney. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1620756734407-WRSDJXIOFS4IC3OQJ59B/057A2A2C-82E7-41D1-BB39-EC24E01F7889.JPG About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1614100614680-4T83P9I73819SV8MUHXM/Copy+of+About+1.png About https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1659631809648-TF0M4T5OCUZ2I9HJKHR0/unsplash-image-HkAy-PdSqeA.jpg About https://www.devonesprague.com/testimonials daily 0.75 2021-07-18 https://www.devonesprague.com/testimonials/testimonial-one monthly 0.5 2020-12-16 https://www.devonesprague.com/testimonials/testimonial-two monthly 0.5 2021-02-16 https://www.devonesprague.com/testimonials/testimonial-three monthly 0.5 2021-04-10 https://www.devonesprague.com/testimonials/testimonial-four monthly 0.5 2021-07-18 https://www.devonesprague.com/case-study daily 0.75 2024-01-19 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612884924535-MRW64COXJSPG2XXCLX3B/Step+1.png Case Study - Step 1: Identifying a challenge A 2019 article from the Guardian stated that global tourism has hit record highs in recent years. With 1.4 billion people traveling internationally every year, I wondered if their needs when planning trips were being met. Through my early research and user interviews, I found that there was a lack of resources when it came to organizing trip itineraries. I set out to design an app that is made for international travelers who long for a more organized and inspired approach when it comes to planning their trip. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612884978918-7SE73V2BNMUUGNTCR4VY/Step+2.png Case Study - Step 2: Discovery, research, analysis I began my discovery process by interviewing a small sample size of international travelers in order to discover their trip planning habits and pain points they come across when organizing their trip itineraries. Using Miro, I synthesized key insights and revelations and had 2 major takeaways: 1. Every single user I interviewed used Google in some capacity when planning their trip. 2. 3 out of 5 travelers wished they had planned better. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612885040237-4921FF1NFSIOF9OXV7LY/Step+3.png Case Study - Step 3: Design concepts & wire framing With the need for our app validated and a vision for what it might look like beginning to form, I began to sketch out some wireframes. Since all of our users already used Google in some aspect to plan their trip, it made sense that we would team up with Google to create our app. With this in mind, I decided to mirror what users see in other Google experiences like Google Maps and Google Flights. For the section of our app where users are organizing their ideas for their trips and all their important itinerary documents, I had the idea to organize sections of their trip like Pinterest boards. I thought this would be a good way to arrange the different parts of their trip in a way that was both easy to navigate and visually pleasing. My thinking behind this was that it also might make our users feel more inspired and excited about planning their trip. This is the idea I decided to iterate on when moving forward to my next steps. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612885328987-5UOEN9DOEQLCC98B9QPQ/Step+4.png Case Study - Step 4: Building a low fidelity prototype With wireframes in hand, I took to Figma to create a low fidelity prototype of the app experience. By starting out with the low fidelity prototype, I was able to focus solely on functionality with my first round of usability testing. During these tests, I discovered that my sample size of users did not know what the top plus button on the individual trip pages meant. I decided to add text below the button to make its purpose more clear that users were being given the option to add a fellow traveler to their trip. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612885455745-2H76DZHT78MC85PQXJ3E/Step+5.png Case Study - Step 5: Designing a high fidelity prototype After a quick round of usability testing, I took my initial concept and fleshed it out into a high fidelity clickable prototype. You can view that prototype here. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612885584958-57VFPC8SWLALECZMK8YL/Step+6.png Case Study - Step 6: Validation, Usability, Feedback I then ran this prototype through a series of tests to see how different features were perceived by our users. First: I utilized WebAim to make sure the color combos I used in my app passed a color contrast test. They failed initial tests so I reworked my color scheme to make the text within my app more readable. Second: I conducted a usability study within Lookback to gain some insight into how users would interact with the travel app. Through this process, I learned that users were having issues with some of the links in the app because they did not realize they were clickable. To remedy this, I added a color change when the links were hovered over in order to give better indication that they were interactive buttons. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1622565727788-TOXL86S4DLM58MTOFDR7/Untitled+design+%281%29.png Case Study - Step 7 For my final step, I created a style guide that listed all the colors, fonts, and icons that were utilized and prepared the app for engineer handoff using Zeplin. I then built a Keynote presentation detailing my research, key findings, and design recommendations to be presented to key stakeholders. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1614096802614-9KHZ3N3ZZD0X9QT8HPEB/Untitled+design.png Case Study - Google Travel For my course long project with Udacity, I created a Travel app with a hypothetical Google collaboration. The basic concept for this app is to be a one stop app for all your travel planning needs. This app can be used for everything from storing plane tickets to exploring ideas for things to do at your destination. You can see the prototype for the final project here. Keep scrolling to follow the app from ideation to engineer handoff. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1614096802614-9KHZ3N3ZZD0X9QT8HPEB/Untitled+design.png Case Study - Further Iterations After submitting my final project, like any good designer I went back to my project to look for areas of my app that could be improved upon. I made the following changes: 1. I updated the color scheme and fonts to better mimic Google. I wanted the app to look and feel more realistic to how it would look if it was genuinely developed by Google. 2. I wasn’t happy with the look of the main view. I realized the solution I came up with during my project for making the buttons look more clickable (adding a color change when the mouse hovered over them) would not be a workable solution within a mobile application, so I went back to the drawing board. I added rounded corners and drop shadows to make the buttons appear more clickable and added more options near the bottom of the page in order to give the app a more sophisticated, modern look. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612801484508-OSNY99L3ZD2FCKIW8U57/Portfolio4.png Case Study https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612801518385-IB1IROF53OHAQP6IPSMH/Portfolio6.png Case Study https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612801542416-A4XCR3IY3MXNZ3MQSDVN/Portfolio8.png Case Study https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612801690856-8WWH7SSEZG1CGXBN4Y5R/Portfolio14.png Case Study https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1614096656382-T3S16VINC04DD4LC1T77/Copy+of+Home+5%2C6%2C7+%28Luna%29.png Case Study https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612801445495-CB2EAD01LAYKEY0L5W6K/Porfolio2.png Case Study https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612801664075-35H0NTW6F1WSEC19LSCL/Portfolio12.png Case Study https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612801639872-TFG678G0V3I49UUDU0QZ/Portfolio10.png Case Study https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1618077824904-7PB0JDA72FSU5EUKLE2X/Copy+of+Home+5%2C6%2C7+%28Luna%29.png Case Study https://www.devonesprague.com/blog daily 0.75 2020-12-15 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607982553252-H8ZVHK19A2NUE0P2Z1T5/Blog1.png Blog https://www.devonesprague.com/blog/example-blog-post-1 monthly 0.5 2020-12-15 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607997023498-MYTGGHTGWSNNJJC2RNTS/kaboompics_Starting+work+from+bed.jpg Blog - Example Blog Post 1 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607996989897-IIRN9AH6KSLUDN5M1737/kaboompics_Starting+work+from+bed.jpg Blog - Example Blog Post 1 https://www.devonesprague.com/blog/example-blog-post-1-n37f2-g67fm monthly 0.5 2020-12-15 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607996793722-B6LL9PJDGMD6TZ7OIOXI/kaboompics_Coffee+Mobile+Phone+and+book+on+table.jpg Blog - Example Blog Post 3 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607996765505-SI893QWOWORMTV928FC2/kaboompics_Coffee+Mobile+Phone+and+book+on+table.jpg Blog - Example Blog Post 3 https://www.devonesprague.com/blog/example-blog-post-1-n37f2-g67fm-r278m monthly 0.5 2020-12-15 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607996635189-XGAVTU2S7XN7JCYSAPNA/kaboompics_Black+friday+sale.jpg Blog - Example Blog Post 4 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607996678753-CWK0QCX6ROI208QFIRVL/kaboompics_Black+friday+sale.jpg Blog - Example Blog Post 4 https://www.devonesprague.com/blog/example-blog-post-1-n37f2 monthly 0.5 2020-12-15 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607996869424-IGVU3FR1BODMYE5L5OR5/kaboompics_Hands+holding+gift+bags.jpg Blog - Example Blog Post 2 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607996904937-QD7OB8S6S68Q3NH2X98T/kaboompics_Hands+holding+gift+bags.jpg Blog - Example Blog Post 2 https://www.devonesprague.com/fixing-bad-ux-1 daily 0.75 2021-06-01 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1615320880366-KTA0WU6R639V5GPWAN3V/Bad+UX+1.png Fixing Bad UX - identifying a problem This is the mobile site for one of the credit cards I use. Almost every time I log on, I receive a message that my device has not been recognized and they need to send me a code so that I can confirm my identity (this is a pain point in of itself, but not the one I will be addressing here). I click through the steps and am taken to this page. My first instinct is always to click the first button under the field for my unique ID code but that forces the user to start over. I always have to scroll down to the second button and be careful to not accidentally touch the first one. It is very irritating. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1615320922777-6NHJGWVLO50HD8UFWKH0/Bad+UX+2.png Fixing Bad UX - Finding a Solution The solution to this problem is so simple! All the UX design team would need to do is swap the buttons. Users naturally want to click on the first button after entering their code, so it would make the most sense to have this designated as the “continue” button and have the other button as the option that users can scroll down to select. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1622563559456-GVVNA8CBCOESITY4IZOS/11.png Fixing Bad UX - Reiterating my solution To take my above solution a step further, I think it would be a good idea to make the “I Did Not Receive My Code” button a secondary button by making it smaller. This way, users will be even less likely to click on it by accident. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1622564013824-BZX1T168OWD6YP1ZFPCB/12.png Fixing Bad UX - Another option My second (and simplest solution) would be to get rid of the “I Did Not Receive My Code” button altogether. Because there is already an option above for not receiving a code, the pink button below is redundant and should be able to be removed without negatively impacting the user experience. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1635444979350-AGXR9O4O5D4RCNFOVOZ3/Services+1.png Fixing Bad UX https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1635445018703-BTCM7DW1RU6YYELIRS2C/Services+2.png Fixing Bad UX https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1635445064058-7DO5A3RWCFN91PV7E7JS/3.png Fixing Bad UX https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1635445116905-XVT4AA9TXLH337ZFSHOG/4.png Fixing Bad UX https://www.devonesprague.com/home daily 1.0 2022-07-18 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/639fc21f-48af-4f41-bb5f-e9c2a15b5100/2.png Home https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/b09f0666-a8c9-48a4-8557-1df9836c900f/1.png Home https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1621268304885-G85VOZ3XBLZ4YU21LYXF/IMG_3042.jpg Home - Hello, I’m Devon I am passionate about creating seamless user experiences using an approach that is both empathetic and thoughtful. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607103071543-TZI688NV0Q8ETFIPQW9K/Home3.png Home - “A user interface is like a joke. If you have to explain it, it’s not that good.” -Martin LeBlanc https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1621269956051-05CGXKEU0Y878OOUMJZM/unsplash-image-HkAy-PdSqeA.jpg Home https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1666637937868-NOOP3EADK578WX48EKYT/Squarespace+Home+Background.png Home https://www.devonesprague.com/google-travel-app daily 0.75 2021-12-01 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1612884924535-MRW64COXJSPG2XXCLX3B/Step+1.png Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/2282d338-9a60-4467-ae22-7e922cd11d9b/Travel+Experiences.jpg Google Travel App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/575ff8f9-b7ce-4850-8189-91eb6db496a7/4.png Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/a9d82b2c-dc5a-4757-a829-61d67c500b7c/5.png Google Travel App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/05002a85-218c-4746-9d99-861675fe0d2f/3.png Google Travel App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/9ebaed33-ff60-4880-ac9c-baa56308b5b4/1.png Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/0499f6f6-9490-47d5-bd94-daeb3ea77d2d/prototype1.gif Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/ae5e88c5-e4c4-43f2-a7e3-d2b212bece7f/prototype2.gif Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1632777150588-L2ZR3EBXUCBKLYD8YIU8/Untitled+design.jpg Google Travel App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1638391009122-WCONSROYX4RCFXBPVOQK/Google+Travel+Study.jpg Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1638391027644-9LD5A9CMRO5NJH2NSQNW/Google+Travel+Study+%281%29.jpg Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1628118464889-9MG37HP8SBVJXRBP2347/9.png Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1628118170369-XJMB2TQGX2XOL6FT6M5C/3.png Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1628118218707-T187TLO5Q64IIFVGY7RH/4.png Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1628118045245-GH69Y2GO4CX6CJUZB6VY/1.png Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1628118103645-1K220ZZNS7PZ5CHD5QNH/2.png Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1628118260532-W5G45L69583UF9NJHCUO/5.png Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1628118309517-OB23JULV164T738NV9MJ/6.png Google Travel App https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1633015156643-WOWXW2CSNXKPUHXUTM8I/7.png Google Travel App https://www.devonesprague.com/home-2 daily 0.75 2020-12-05 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607995991341-961OK0CM9ND2742G0LR7/wai-hsuen-weixian-chan-DnmMLipPktY-unsplash.jpg Home 2 https://www.devonesprague.com/services-3 daily 0.75 2020-12-06 https://www.devonesprague.com/contact daily 0.75 2021-02-16 https://www.devonesprague.com/services-5 daily 0.75 2020-12-06 https://www.devonesprague.com/about-2 daily 0.75 2020-12-07 https://www.devonesprague.com/home-3 daily 0.75 2020-12-15 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607995537874-IZ9VGF3OCRGUYEZJJX0N/2.png Home 3 - Hey, I’m Devon Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse aliquet mattis nisi, non convallis lorem tempor a. Suspendisse ullamcorper egestas luctus. Cras at metus convallis https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1607981258777-HEWIOYBRI3PYB8G026O7/2.png Home 3 https://www.devonesprague.com/romp-roam-redesign-under-construction daily 0.75 2021-10-13 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1618077824904-7PB0JDA72FSU5EUKLE2X/Copy+of+Home+5%2C6%2C7+%28Luna%29.png Romp & Roam Redesign Under Construction - Coming october 18, 2021 This project is currently in the works. I can’t wait to share it with you! https://www.devonesprague.com/resume daily 0.75 2022-08-17 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/4f3e6a6f-2b7c-4af8-b860-0a5447e3c015/Devon+Sprague+UX+Resume.png Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.devonesprague.com/romp-and-roam-5-1 daily 0.75 2022-06-24 https://www.devonesprague.com/romp-and-roam-7-1 daily 0.75 2022-06-24 https://www.devonesprague.com/rr-new-page-copy daily 0.75 2022-07-06 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1656094434971-H0PSXS7CTOMX3VHOZFTT/Beforeandafter.png r&r New Page (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.devonesprague.com/romp-roam-redesign daily 0.75 2022-07-13 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/9e5a6299-92ff-44dc-81f1-ce9c32a7e6ad/11+primary+product+categories+copy.jpg Romp & Roam Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1657666713393-G6PJAYIFPOTUOSKHGV2Q/IA+Before.jpg Romp & Roam Redesign https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1657666723035-UPBNW9XD388HD5X0HIS7/IA+Detail.jpg Romp & Roam Redesign https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/2b0e8e4e-fbd2-4b10-9b36-c5e76627d204/1.jpg Romp & Roam Redesign - Customers were interested in customized “add-ons” https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/23a58349-55b7-4dbc-b288-776169c79fe0/3.jpg Romp & Roam Redesign - a significant number of them looked for gender neutral clothing https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/89915eab-e387-4006-9beb-8fb1cdce7aba/11+primary+product+categories.jpg Romp & Roam Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/e752f7b0-8081-4192-8f8b-7fc6b3a70a87/11+primary+product+categories+copy+2.jpg Romp & Roam Redesign - Romp & Roam had significantly more primary categories than competitors. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/64ea001a-0828-4e71-a894-1bec64a1d9c5/Value+Complexity.jpg Romp & Roam Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1656094434971-H0PSXS7CTOMX3VHOZFTT/Beforeandafter.png Romp & Roam Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/21f7f241-0e97-40e1-8b4f-f5fc215752cf/IA+After.jpg Romp & Roam Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/999500f9-1197-45ef-8d7f-11b965db7c6a/Screen%2BShot%2B2021-10-17%2Bat%2B12.26.46%2BPM.jpg Romp & Roam Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/41e49a20-6b70-4b28-ac2c-931f00f74b4f/2.jpg Romp & Roam Redesign - they liked to see clothing organized by gender https://www.devonesprague.com/romp-and-roam-4-1 daily 0.75 2022-06-24 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1634518764852-MY58QKKTF8SXDYAS4LHW/Screen+Shot+2021-10-17+at+8.50.49+PM.png Romp and Roam 4 (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1634518851791-ZLS1TYEG16X6CNHJFUG7/Screen+Shot+2021-10-17+at+8.50.58+PM.png Romp and Roam 4 (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.devonesprague.com/romp-and-roam-conclusion-1 daily 0.75 2022-06-24 https://www.devonesprague.com/romp-and-roam-2-1 daily 0.75 2022-06-24 https://www.devonesprague.com/romp-and-roam-intro-1 daily 0.75 2022-06-30 https://www.devonesprague.com/romp-and-roam-1-1 daily 0.75 2022-06-24 https://www.devonesprague.com/romp-and-roam-3-1 daily 0.75 2022-06-24 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1638546528951-7HIB8H24YJNU2RRR4COT/Flowchart+%282%29.jpg Romp and Roam 3 (Copy) https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1638546540905-NLOO197ZDEE8ET8GKX5O/Flowchart.jpg Romp and Roam 3 (Copy) https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1638546560627-H1M1B6IRYIBYZ0JZ8IAR/Flowchart+%281%29.jpg Romp and Roam 3 (Copy) https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1638546568717-TB0KLXJ3G4P6LI0I72J1/Flowchart+%283%29.jpg Romp and Roam 3 (Copy) https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1634502493245-6IAM4YBYAJT7J6HVAFAW/Screen+Shot+2021-10-17+at+12.26.46+PM.png Romp and Roam 3 (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.devonesprague.com/romp-and-roam-6-1 daily 0.75 2022-06-24 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1634566917257-UG38LA5VMEDGIHRUNUDC/2.png Romp and Roam 6 (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1634566886469-GEP25IJ10DM30INZ64U1/1.png Romp and Roam 6 (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.devonesprague.com/portfolio daily 0.75 2022-07-15 https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/22a00528-e78a-4b4a-a733-bf61ddced327/2.png Portfolio https://images.squarespace-cdn.com/content/v1/5fc7c05658762305c0fab08d/1657729508037-7HO6KL4DLIN1UOX327M6/1.png Portfolio